Standard of Practice 12-10

Posted by PRO Wed, 20 Jun 2007 20:31:00 GMT

REALTORS®’ obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits REALTORS® from:

  • engaging in deceptive or unauthorized framing of real estate brokerage websites;
  • manipulating (e.g., presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or
  • deceptively using metatags, keywords or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers. (Adopted 1/07)

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